Consent, copyright and AI labels: how to post AI remakes the right way

AI remakes are a new kind of remix, and remix culture has always run on a few unwritten rules: credit the source, do not pretend it is yours, do not hurt anyone. With AI, a few of those rules need writing down. Here they are, in plain words.

1. Faces: yours, or with a clear yes

Your face is yours to use. Anyone else’s face needs their permission, every time.

• Adults: ask first, show them the result, and delete it if they change their mind.
• Children: never use a child’s photo unless you are their parent or legal guardian. SynthGen AI’s terms forbid it otherwise.
• Public figures and celebrities: do not. A realistic video of a real person doing something they never did can mislead people and harm them, even as a joke.

SynthGen AI’s terms forbid putting someone’s face into a video without consent, impersonating anyone, and making content that harasses or embarrasses people. Our AI providers also run safety filters that block some requests.

2. The original video belongs to its creator

When you remake a video, the idea, the choreography, the setting and often the sound came from someone else. A remake is closer to a duet or a stitch than to an original.

• Credit the creator in your caption when you can.
• Do not claim the idea as yours. “My version of @creator’s trend” beats passing it off as your own.
• Do not use it commercially (ads, paid promotions) without permission from the creator and the rights holders of the music.
• Respect takedowns. If a creator asks you to remove a remake, remove it.

SynthGen AI never lets you download or save the original video. The original is used only as a reference for the new AI-made video, and our terms require you to have the right to use the videos you choose.

3. Label it as AI

All major platforms now ask creators to disclose realistic AI-generated content, and all of them give you a way to do it:

• TikTok requires creators to label realistic AI-generated content and offers an AI-generated label when you post.
• YouTube asks creators to disclose realistic altered or synthetic content in YouTube Studio when uploading. A label then appears with the video.
• Instagram and Facebook show an “AI info” label, applied when Meta detects AI signals or when you disclose it yourself.

Labeling costs you nothing. Viewers know remakes are AI and enjoy them anyway, and an honest label protects you from takedowns and from people feeling tricked.

4. Never pass a fake off as real

A remake of you dancing is obviously a remake. A realistic video of a real person saying or doing something that did not happen is a different thing, and it can do real damage. Do not make videos meant to deceive, including political ones. Laws in several places, such as the transparency rules in the EU AI Act, are moving toward requiring disclosure of deepfakes.

5. Your own data

Your photos are personal data, so choose apps that treat them that way. SynthGen AI sends your photo and the chosen video to its AI provider only to make your video, never sells them, never uses them to train AI models, and lets you delete your photos or your whole account in the app. The details are in our privacy policy.

The short version

Use your own face. Credit the original. Turn on the AI label. Do not fool anyone. Do that, and AI remakes are what they should be: a fun way to join a trend you love.